Social media content creation
As a digital content creator and content manager, I have over two years of experience developing, editing, and publishing content for all platforms. I started producing content in college and only grew from there. I am active on Instagram, TikTok, and Pinterest and passionate about creating unique content that engages audiences.
video content
There are a few reasons why this video has been so popular. Firstly, it has a hook. At the beginning of the video, I’m asking the viewer to pick their favorite outfit, making them want to stick around and comment on which outfit they think is best! And as we know, comments drive engagement/reach.
This video performed well because of its quick transition! Transitions help the viewer stay engaged with your content, and it usually prompts them to watch a few times to see how the transition is working!
This video, unlike the other two, informs my viewers. I’m informing my audience about where I rent my clothes from, how they look on the model V.S. how they look on me, and how I would style the pieces.
TikTok has risen to the top in a short amount of time, which makes video content more critical than ever. All video content should be either educational or fun/relatable. From a business perspective, video content is a great way to engage with your audience and create loyalty. Video content is a great way to improve your social presence and make your company more reputable.
brand Collaborations
This photoshoot was in collaboration with Bliss in a Bottle to promote their Valentine’s Day-themed wine bottles. They wanted me to promote their new wine bottles on my Instagram and to deliver them a few high-quality images. They let me have all the creative direction, as long as it fit the Valentine’s Day theme. This was a fun collaboration with successful metrics.
Hotel Collection reached out to me for a few product shots. They had a new line of scents and wanted some images for their Instagram. I wanted to be in the photos but keep the candles as the primary focus. I delivered edited and unedited images within the timeline of the collaboration. I took the photos myself and was delighted with the result.
This was a brand collaboration I did with Glamnetic. A women-owned press-on nail and lash company. They reached out and wanted me to provide them with a few high-quality images with a natural or neutral background. I took the photos with my tripod and did minimal editing to achieve a natural look.
This video was a collaboration I did with the brand Curtsy. They gave me a lot of creative freedom so that I could craft a video I knew my target audience would enjoy. I knew this video would keep my viewers engaged because of its fast pace and quick cut. My text was clear and visible within the first 1-3 seconds, so my viewers could easily distinguish my video's contexts.
Photography
Before the days of Tiktok, when Instagram was still a photo-sharing platform having interesting, thumb-stopping photos was the key to getting engagement. Even though times have changed, taking good photos is still essential for brands, and brands need to understand what kind of content their consumers interact with.
For example, my Instagram audience is 64 percent women, primarily women between 18-34. I keep that in mind when creating content for my fashion page.
When creating content, I consider that age group's colors, trends, styles, and accessories. I also have to consider their lifestyle and their potential needs.
Things to look out for when taking photos are
• Composition
• Lighting
• Location
• Poses
A good mixture of these elements always creates eye-catching photos.
post-production
(RAW file before editing)
(After editing)
Sometimes you can't achieve the vision that you have inside your head without a bit of post-production help. I knew I wanted to have confetti falling in my picture, but when I tried throwing it myself, it didn't look right. (And I didn't have anybody else to throw it for me.) So I decided to photograph some confetti by itself and then work photoshop magic.
To accomplish the looks I've wanted, I've had to use many post-production softwares, these include
• Adobe Photoshop
• Adobe Lightroom
• Adobe After Effects
product photography
A flat lay of Banbe sungless. They feature a sturdy frame and lightweight plastic lenses. This photo relays to the consumer that Banbe is a unique and luxuray brand.
Supergoops’ Glowscreen and Shimmershade pool side.
Product photography allows the consumer to envision their life with the product. This creates a stronger bond between the consumer and the brand, increasing the likelihood of trust and ultimately a purchase. Great product photography shows off the quality and benefit of the product that the user can’t see from just a description in the text.
principals for Video Content
• Have good lighting and video quality
• Engage your audience within the first 1-3 seconds
• Content should be relatable, informing, or fun/trendy
• Quicker cuts help the viewer stay engaged with your content
• When you’re not using original audio, make sure the audio you use is trendy or relevant to your topic
• Make sure your first 5 seconds has dynamic movement (I.E., you coming into the frame)
Fashion Nova seems a little too good to be true, right? They have great prices, but are you wondering if the quality holds up? Look no further. Today we’ll be talking about Fashion Nova jeans. But I shop at Fashion Nova often so there will be more reviews on their clothes in the future! I’m giving you my honest opinion about Fashion Nova Jeans.